For many minorities, food is a way of life,” he says. “For most of us, it’s the one place where we’ve felt the most quintessential of human emotions — family, love, joy. These food-preneurs have been cooking and passing down delicious recipes for years, without any sort of idea that it could be translated into a business.”
Recent Mortar graduates include Jamerisol Soul Food, which opened a stand at Findlay Market; Sweets & Meats BBQ, which purchased a trailer to set up at local events; Jazzy Sweeties, a bakery set to open a storefront in Walnut Hills; Aunt Flora’s Cobbler, a Findlay Market regular; and Paleolicious Cincy, which just last weekend featured its health food menu at Mortar’s pop-up shop on Vine Street, Brick OTR.
