Pop-up shops have been springing up in Cincinnati, giving entrepreneurs the opportunity to temporarily rent space instead of committing to long-term rental agreements.
While the concept isn't new, more small-business owners and entrepreneurs are utilizing pop-up shops to not only sell products and raise brand awareness but also to test business ideas in real time.
"Typically, we see a lot of lifestyle businesses, but the space is open to anyone in the area that has an exciting idea or is currently running a business," said manager Victoria Sumners.
