Founder and CEO Brian Jackson honed his skills at MadTree before deciding to set off on his own; he’s also a MORTAR grad!
“’Esoteric’ means ‘sophistication,’” says Jackson. “We’re trying to elevate the palates of customers and the entire experience of people coming to breweries in Cincinnati.”
He plans to offer a diverse selection of brews, which will include local favorites like traditional American IPAs and stouts, as well as more complex beers like his award-winning Belgian quadruple, Nirvana.
Jackson picked a location that matches that sense of style and sophistication: the historic Paramount building in Walnut Hills, which was once known as Cincinnati’s “second downtown.”
Esoteric is not only committed to improving and updating the Paramount, but the community of Walnut Hills at large. Jackson and his marketing guru, Marvin Abrinica, are both minorities who appreciate the challenges of reviving a struggling neighborhood.
“Walnut Hills is such a metaphor for what’s going on in Cincinnati,” says Abrinica. “We chose a lotus as our logo because it’s a beautiful thing that grows from dark places.”
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