Why is NBC following around Cincinnati’s Mortar?

NBC Nightly News correspondent Olivia Sterns told me that what MORTAR is doing is unique – giving residents the opportunity to be lifted up along with their neighborhood through entrepreneurship. "There are so many neighborhoods across the country that this is happening in that are rapidly gentrifying," Sterns told me. "This is something that everyone in the country has been exposed to where money is coming into a neighborhood, it's developing and people are thinking it's revitalized, but not everyone is getting lifted up with it. It's cool that it's through entrepreneurship. This is the age of the startup and CEO and this is such an inspiring way to help people feel like they have a chance at that dream."