MORTAR Partners with P&G and Kroger to Support Outstanding Entrepreneurs

Business to Business Entrepreneurs are invited to apply
for this exclusive 11-week program that will launch virtually in May 2022. 


MORTAR is proud to announce it is continuing the collaboration with P&G and Kroger to support entrepreneurs from historically marginalized communities. After a successful cohort in 2021. P&G and Kroger are continuing to provide thought leaders and funding to expand MORTAR’s nationally acclaimed Entrepreneurship Academy. The program will continue to build on MORTAR’s culturally competent curriculum by enabling entrepreneurs to directly benefit from engagement with senior leaders at Kroger and P&G.

MORTAR was founded in 2014 in Cincinnati and currently provides an entrepreneurship academy in multiple states, helping both existing and aspiring entrepreneurs learn the fundamental elements of business ownership and build a comprehensive business canvas. A primary goal of the program is to launch businesses that contribute to local economic development and establish a path to generational sustainability and wealth. It has been credited by Essence Magazine with helping Cincinnati become the fastest-growing economic power in the Midwest for minority small business owners.


The application for this special cohort is currently open and can be found below.

The cost is $295 for the entire 11 weeks with a complimentary virtual alumni program to follow.



Be sure to follow the MORTAR, P&G, and Kroger social channels as we provide updates
about the program and spotlight small business leaders.


Economic inclusion is a critical building block for our community and country. Our leaders are excited to share their unique experiences and skills with these entrepreneurs.  We are thrilled to combine resources with MORTAR and Kroger to be a force for good in our community. 

Pat Cady

Senior Vice President, P&G

P&G and Kroger have been strong supporters over the years. We’re deeply grateful for this new program that will enable us to impact more entrepreneurs and allow our participants to learn directly from their talented executives.

Allen Woods

Co-Founder & Executive Director, MORTAR

We’re proud to partner with MORTAR and P&G to bring this commitment to life in the city that Kroger calls home, and we look forward to welcoming innovative entrepreneurs from across our region to this one-of-a-kind Entrepreneurship Academy.

Angel Colón

Senior Director of Corporate and Supplier Diversity, Kroger



Clarifying Concept & Competitive Analysis 
Cost Structures, Cash Flow, and Funding
Effective Storytelling for Entrepreneurs
Branding, Marketing & Networking
Legitimizing Your Business
Sales & Distribution
Goals & Planning


Sessions will occur every week for two hours with a standard agenda.

This cohort will be entirely virtual, leveraging technology to drive this program in
a COVID environment, and providing valuable learnings to all participating organizations

Focusing on the key elements most relevant to B2B companies, the MORTAR curriculum will be
supplemented by guest speakers, subject matter experts, and mentors from both Kroger and P&G





– Businesses that are already up and running with employees
– B2B businesses that are trying to sell directly to other businesses or large corporations
– Businesses in adjacent industries that can benefit from learning more about retail and CPG
– Businesses who have identified a need to improve in the areas P&G/Kroger experts will speak
– Entrepreneurs with high energy and attitude to get the most out of the curriculum
– Businesses that embody the spirit of Equality and Inclusion


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