Keeping a Focus on Equity Amid Neighborhood Investment

Born and raised in Cincinnati, Donny Harper is an entrepreneur with a message. “It’s about who you are and who you want around you,” says Harper. “When was the last time you had a conversation about the company you keep? Who’s challenged you on that lately?” Part of the inspiration for his two-and-a-half-year-old brand, GO(O)D Company Apparel, was an incident involving his nephew. As Harper tells it, years ago, at age 20, his nephew was riding with a friend who jumped out of the car and robbed someone at gunpoint. Harper’s nephew was sentenced to six years in prison over the incident, his first criminal offense, “all because he was with the person who held the gun and did the crime.”