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INDY IS ON THE MAP

Before two of MORTAR’s founders, Allen & Derrick landed in Cincinnati, they were both living in Indianapolis, and very connected to the entrepreneurial landscape. Once they got MORTAR off of the ground and started considering the possibilities of expanding MORTAR’s reach to other cities, Indianapolis was definitely in our top 5 list of potential destinations.

Historically, Indianapolis has deep roots in the soil of Black Entrepreneurship, and we’re truly excited to give back to the city that gave us so much. With the support of The Indianapolis Foundation (an affiliate of Central Indiana Community Foundation) and a Community Advisory Council full of individuals and organizations that want to make entrepreneurship more equitable throughout Central Indiana, MORTAR officially joined the Indianapolis Ecosystem in the Spring of 2022. 

our

academy

The MORTAR Entrepreneurship Academy is a fifteen-week course designed for those who are starting or growing their businesses. It will challenge you. It will inspire you. It will force you to confront your limitations and help you identify and develop your strengths. You will be exposed to new information and you will be reminded of what you already know. You will be asked to work hard inside and outside of class. You will be asked to think abstractly; to imagine something that does not yet exist. You will be asked to think concretely; to work with data and information and to make decisions about your business. But most of all, you will be asked to make some REAL decisions. If at any point you decide that this entrepreneurial journey isn’t for you—come and talk to us. Chances are we can talk you off of the ledge; but if you choose to walk away, understand that everything you’ve learned will still help you on your journey to wherever you’re headed.

our

academy

The MORTAR Entrepreneurship Academy is a fifteen-week course designed for those who are starting or growing their businesses. It will challenge you. It will inspire you. It will force you to confront your limitations and help you identify and develop your strengths. You will be exposed to new information and you will be reminded of what you already know. You will be asked to work hard inside and outside of class. You will be asked to think abstractly; to imagine something that does not yet exist. You will be asked to think concretely; to work with data and information and to make decisions about your business. But most of all, you will be asked to make some REAL decisions. If at any point you decide that this entrepreneurial journey isn’t for you—come and talk to us. Chances are we can talk you off of the ledge; but if you choose to walk away, understand that everything you’ve learned will still help you on your journey to wherever you’re headed.

program

FLOW

Before taking flight, even before stepping onto the plane, a pilot consults her preflight checklist. This is to ensure that when she’s soaring 30,000 feet above the clouds, nothing surprises her, nothing throws her off her course. Read below to get a taste of a typical class and the week-by-week outline.

ELEMENTS OF A MORTAR ENTREPRENEURSHIP ACADEMY SESSION

MEETS WEEKLY FOR THREE HOURS

‘PUTTING IN WORK’ OUTSIDE OF CLASS

GUEST SPEAKERS

WEEKLY MEETINGS WITH MENTORS

ACTIVITIES

VIDEOS

REFLECTION

CELEBRATING SUCCESS AND LEARNING FROM FAILURE

WEEK BY WEEK

ORIENTATION:

Get your books, meet your facilitators, connect with your peers in the cohort, and familiarize yourself with the structure and expectations for the upcoming classes.

 

WEEKS 1-4 : FOUNDATIONS

The first part of the MASTERS curriculum focuses on setting a strong foundation for you as an entrepreneur, helping you understand yourself, your current situation, and your readiness to pursue your business goals.

WEEKS 5-8 : THE CORE

We delve into the essential technical aspects of launching or expanding a business, focusing on what we call The CORE - This phase explores key business fundamentals: Branding and Networking, Sales and Distribution, Competitive Analysis, Cost Structure, and Storytelling.

WEEKS 9-11 : REALLY REAL

Learn how to apply what has been learned in this course to real-life situations. 

WEEKS 11-15 : BEYOND MORTAR ENTREPRENEURIAL ACADEMY

Exploring life beyond this course. Embracing the art of storytelling, crafting compelling pitches, and forging ahead with goal-setting and planning for the future.

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