“Only one who devotes himself to a cause with his whole strength and soul can be a true master. For this reason, mastery demands all of a person.” Albert Einstein
…a skilled practitioner of a particular art or activity. In education, you earn a master’s degree after going through further study to hone your knowledge-base or craft. In music, the master is an original recording from which other copies can be made. Owning your masters means you’re the one entitled to all the fruit and profit from your labors. This is why we named our curriculum MORTAR MASTERS. It represents skill, knowledge, education, originality and ownership. Your participants are learning to become masters of their businesses. They also hope to master the entrepreneurial learnings set forth in this curriculum and beyond, in pursuit of ownership, wealth and leaving a legacy.
The Use of Story – We have a treasure trove of MORTAR Graduates, Partners, and Friends who offer poignant accounts of their struggles and successes and wisdom for the next generation of entrepreneurs. We’ve chosen both in print and video to present entrepreneurs from a variety of backgrounds and experiences with the hope that participants will, ‘see themselves’ as they journey through the course.
Activities – There are activities in the curriculum that are meant to be fun and engaging. They are learning opportunities. Some of them you can model first or participate along with your class. For others, it is important for participants to learn on their own. People sometimes are nervous about doing new things or having the possibility of failure. Reassure them that the experience itself is a success.
Week By Week
Weeks 1-4: Foundations
Weeks 5 – 8: The Core
Weeks 9 – 11: Really Real
Weeks 11-15: Beyond MORTAR Entrepreneurial Academy
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