By Derrick Braziel
Founding Partner & Managing Director

Actually RUNNING a business, non-profit or movement is harder than getting it STARTED. Click To Tweet

Well first, don’t panic!

I personally don’t think there’s anything more exciting than having an idea that keeps you up at night.  Something that makes you almost feel like your heart is on fire! I remember several years ago when William, Allen and I would sit in a local Cincinnati coffee shop dreaming about what MORTAR would one day become. Little did we know that in two and a half years our dreams would actually be surpassed by reality.

Most people assume that getting their ideas off of the ground requires a ton of money, a ton of preparation, or both.  In reality, I believe the path to getting the next business, non-profit, movement, etc., to change the world off the ground isn’t rocket science.  RUNNING said business, non-profit, movement is infinitely more complex than getting it off of the ground.

The almost mythical story of Apple begins in Steve Jobs’ parents garage, Starbucks was started by three former San Francisco University students who started selling coffee beans, KFC was started by (at the time) 62-year old Harlan “Colonel” Sanders at a roadside stop in Utah during the Great Depression and Walt Disney came up with the idea of Mickey Mouse on a cross-country train ride after suffering a potentially career crippling blow in New York.  

These nearly ubiquitous companies (and many others like them) started with humble beginnings by entrepreneurs who didn’t have a ton of money but possessed three qualities that I believe are instrumental to success.  

Those qualities are patience, grit and and a little bit of crazy.

  • Patience:  Let me be the first one to tell you – getting your ideas off the ground will take time.  Initially, people may not understand what your idea is.  Maybe they won’t be ready to spend money on it.  Maybe people will actually HATE what you’re trying to do.  Regardless, you must understand that the race is a marathon and not a sprint. If you expect to be on the cover of Forbes overnight, expect a ton of disappointment.
  • Grit:  Once you are comfortable with the idea of being patient, you’ll then have to see that under-girding patience is grit.  Grit, or the ability to overcome obstacles over a period of time, is absolutely paramount for any entrepreneur.  What will you do when you have to face conflict? When you’re unsure if you’ll be able to meet payroll and pay your employees? When your friends and family encourage you to quit? You must carry on.  Life can be hard, but getting your ideas off the ground can be harder.  Regardless, you cannot quit and you must be sure to work harder than everyone else to bring your idea to life.
  • An Ounce of Crazy:  Sometimes I like to remind myself that almost everything around me; clothing, the internet, clocks, a sandwich, common language, etc., at one point didn’t exist.  Can you imagine living in a world without sandwiches?  Well, that world one day existed.  However, one day someone decide that meat should go in between bread and a sandwich was invented (and we rejoice that day!)  


In order to be an entrepreneur, you must imagine a world with something that doesn’t yet exist, and you have to believe that you’re the person to bring said idea into the world – that sounds pretty crazy, right? I can only imagine Henry Ford dreaming of a day when a box with an engine and wheels would replace the horse and carriage, or when Al Gore invented the internet (zing!) I’m sure everyone found these people a little “off” and that’s exactly the temperament that is needed to succeed in business.

The good thing about wanting to start or grow your idea? You aren’t alone.  There’s this little organization in Cincinnati that’s built for the crazies and we would love to work with you.  Take a look around our website and let us know if we can help, because as Steve Jobs said, “the people who are crazy enough to think that they can change the world are the ones who do.”

So, let’s get started and let’s change the world together.